My personal hub for work, projects and writting.
About my work
For people & business.
I coach and train people to improve health, fitness, and surfing.
I turn ambitions into clear goals and a practical plan to achieve them.
I design structures for information, decisions, and actions – so things stay on track.
feature project
I created backYARD to assemble a team of professional coaches and build a more structured approach to surf coaching in Ericeira. It’s where I apply my business management background, surf coaching certification, and on-water experience to design programs, run operations, and help people becoming better surfers.
Credentials
A curated list of certifications, courses, and formal training that back what I do, with the highlights here and the full list on the credentials page.
A broad foundation in business strategy, operations, finance, and marketing, focused on how organizations plan, operate, and grow, gained through a three-year university degree completed in Lisbon.
Portuguese Surf Federation Surf Coach Level 2 is a one-year certification with a comprehensive, in-depth curriculum covering coaching methodology, session planning, safety, and surf performance, completed as part of a two-year progression when combined with Level 1.
A 1.5-year program offering a broad and in-depth foundation to coach and prescribe exercise responsibly, covering the science of the body, training methodology, pedagogy, and safety.
Latest Posts
Ideas, tools, lessons, and stories collected over time and shared in whatever format makes sense.
Most people don’t struggle with training because they lack effort — they struggle because they follow noise. Exercise science exists to cut through that noise. Decades of research show that structured, progressive, and individualized training is one of the most powerful tools we have to improve health, performance, and long-term capacity. This article breaks down…
Exercise isn’t about looking good or surviving brutal workouts. It’s about staying healthy, capable, and functional for the long run. Science is clear: regular, well-planned physical activity reduces disease risk, improves energy and mental health, and helps you age with independence. The problem isn’t lack of effort — it’s lack of structure. Smart, progressive training…
It sits right in front of one of the best waves in town… and it happens to be one of my favourite spots to photograph.
You can browse the full archive anytime. Everything is organized by date and category.
If you want to collaborate, pitch a project, or just say something that isn’t spam, reach out.
Afonso Tornelli 